About

Hello — I'm Cristal, a product designer.

At five, I navigated three miles alone in a city of 15 million — I've been designing my path ever since. Product design is where I get to turn that instinct into things people actually use.

Portrait of Cristal Jiang
What shaped me

How I learned to design

01
Thinking by doing

is what I learned at RISD's glassblowing studio, where heat and pressure leave little room for overthinking. Today, I bring that same mindset to product design: I prototype to think, iterate to learn, and build my way through ambiguity.

02
0→1 product builder

I once built a camera from scratch using handblown lenses and a Raspberry Pi. Now I build apps and websites the same way: start with an idea, prototype fast, and turn concepts into things people can actually use.

The handblown-lens camera rig and its documentation site
03
A systems thinker

Before designing apps, I designed places. That training taught me to think in systems, flows, and human behavior — so I design the structure underneath a product before I design the screen.

Hand-drawn site survey and grading plan
04
Design for inclusion & sustainability

As part of an SEGD Honor Award-winning team, I helped create an inclusive, sustainability-focused experience that engaged thousands during the Seattle Design Festival. It shaped how I think about design today: the best experiences don't just serve people — they build connections.

Forest Net(work) installation with the project team
↳ Winning Project · Forest Net(work)
Experience

Where I've worked

2024 — Present
Independent Product Designer
Privoce — web-based private video & chat platform.

Led end-to-end UX for a new digital-workspace product line — vision, MVP, and roadmap through iterative research — plus interaction patterns for a generative-UI (GenUI) framework. Visit site →

EggeTech — IoT-enabled pet-care app (0→1).

Designing a connected app that pairs smart-sensor data with mobile tracking and alerts, using AI-assisted workflows to generate UI and working prototypes fast.

Napoz — challenge-based social app.

Redesigned the core engagement flows on a new design system — clearer content, less cognitive friction — lifting monthly retention 30%. Case study →

2022 — Present
Experience Designer
Berger Partnership
Microsoft — AR wayfinding app (0→1).

Designed and prototyped an AR navigation system for 10,000+ daily campus users — context-aware routing from macro paths to the "last 100 feet," balancing ADA, brand, and environment. Executive-approved in 100 days; shipped in the My Hub app. Case study →

2024
Guest Lecturer
University of Washington
Built Environment Design Studio — 60+ students.

Led teaching for a design studio of 60+ students — shaping ideas, mentoring through projects, and running critiques across the term.

Beyond the work

A little more about me

Rhode Island School of Design
MLA, Landscape Architecture · Service Design
SEGD
SEGD Honor Award · 2023
Forest Net(work) — experiential design
Building AI tools Maps & navigation Glass blowing Video creation Sketching Hiking Squash

Thanks for stopping by — let's connect.

I'm looking for a product design role where curiosity, systems thinking, and a bias toward building can do real work — especially on 0→1 and AI-native products.